TBL: How To Be A Best Place To Work on Glassdoor

For the first time, here's my strategy that made my company a Best Place To Work

Over the years, I have shared with other CEOs and company leaders that I believe a company’s Glassdoor rating is an executive-level metric. Glassdoor is where your company makes your first impression with prospective employees and where virtually every prospect goes to learn about your company. If you believe talent is important, your company needs a strong presence there.

While I was CEO of Acceleration Partners, we had a defined strategy to ensure our Glassdoor rating reflected our work to build a thriving, people-first culture. It worked: we had the privilege of being named a Best Place to Work on Glassdoor during my tenure, and I placed on their list of Top Small and Medium Business CEO list two years in a row.

For a long time, I shared our Glassdoor playbook privately with company leaders who asked me about it. This is the first time I am outlining it publicly.