Friday Forward

Friday Forward

Bait & Switch (#406)

Too many of the hottest companies of the 2010s set prices that were unsustainable. Today, we're seeing the results of that trend.

Robert Glazer's avatar
Robert Glazer
Nov 16, 2023
∙ Paid

Recently, I took what felt like a fairly expensive Uber ride from the San Francisco airport. Ridesharing used to be far less expensive than taking a taxi, but that is not the case anymore; in many places, it’s equally expensive, if not more.

However, despite the price hikes, the driver shared that he was struggling to make a profit lately. He said Uber i…

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