Stockdale Paradox (#224)

You must never confuse faith that you will prevail in the end with the discipline to confront the most brutal facts of your current reality.

In his landmark leadership book Good to Great, Jim Collins, a brilliant business thinker, examined what separates the most successful, enduring organizations from others.

His team analyzed data from 1,435 businesses, ultimately choosing 11 exceptional companies to study and uncovering what they had in common. Many of the overlapping traits of these 11 b…