Practice Double Opt-In Networking

The best networkers follow the "double opt-in" system

At this point, everyone knows the value of networking. But just as there’s a wrong and right way to ask someone for help for yourself, there are important considerations when introducing two people in your network.

If you have a friend who is a real estate lawyer who is actively looking for clients and another contact asks you for a real estate lawyer recommendation, you can safely assume it’s alright to make that introduction; both parties have something to gain from the connection and are looking for what the other provides.

However, for possible connections where the fit isn’t obvious, such as if someone is looking for expertise that a person in your network has, or if you are considered offering someone in your network up for an unsolicited sales pitch, you should always check with them first before making the intro. No one wants to be awkwardly pushed into an unwanted networking situation, and they may be frustrated with you for putting them in an uncomfortable position.

The best networkers I know all use the same tool: the "double opt-in" system. If they have two people they’d like to connect, they send a quick note to both parties before making the introduction. Once they’ve ensured there is value and interest for each party, then they connect the two people and let them take things forward.

To build your network capacity, avoid making introductions that may potentially benefit one person at the expense or inconvenience of the other. Effective networking is built on trust, respect and genuine relationships. Be a good matchmaker for your network, and your network will bring good matches to you. 

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