Having Sense (#264)

Martin Lindstrom has temporarily lived in over 3,000 people’s homes over the past few decades, staying rent-free for up to a week at a time.

You might assume he is striving to enter the Guinness Book of World Records as a moocher. In reality, Lindstrom is one of the world’s leading branding strategists, and one of the most creative people you will ever m…