Desperate Times, Creative Measures (#51)
Sometimes, when your back is against the wall and you don’t have deep pockets, it forces you to get creative.
Sometimes, when your back is against the wall and you don’t have deep pockets, it forces you to get creative. A recent conversation with an entrepreneur making a major pivot to save his business reminded me of one of my favorite business stories of all time.
When anyone asks me about the business leaders I admire most, Herb Kelleher, the founder and CEO…
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